| Tips
For Better Search Engine Positioning
Using these tips will help increase your web
sites positioning.
META TAGS
For most search engines, META TAGS are the most
important information for gaining top positioning. META TAGS supply
search engines with valuable information to help them place your site. They are not
displayed on your web site, they are hidden in the html. There are 3 major forms of META
TAGS.
1. Title Tag
The title is most often the most important META TAG, as it is used
first by most search engines. The Title tag is used to Name your web site.
Use a very descriptive title. Use words that you think others will use when searching for
a page like yours. For example if your company is called Smith Supply and you sell Pens,
you should be sure to use words like pens, pencils, markers, etc. Many people just put
Smith Supply in the title and the problem is that most people searching for your page will
not know your name, they will know that they are looking for pens. Be sure to keep the
Title tag brief.
Below is an example of how a title tag should look.
<title>Quality mailing lists at rock bottom prices - USA &
Canadian opportunity seekers names</title>
2. Description Tag
The
description tag is used for just that, to give your
web sites description. This can be longer than and more
detailed than a title, usually around 200 characters.
Remember these words are used to help determine your
search results, so don't just add 2 words like pen sales.
Give a good detailed description.
Below
is an example of how your Meta Tags should look after
you add the Description Tag.
<meta
name="description"
content="Get the most from
your money-making offers by mailing them to our fresh,
responsive list of opportunity buyers. All have recently
spent $$$ on money-making information. They are proven
mail order BUYERS, not just lookers.">
3. Keywords Tag
This Meta Tag is used to supply words or phrases which pertain to
your web pages content. Separate the words or phrases by commas. Be sure to use enough
keywords to cover all the words and phrases that pertain to your page.
Below is an example of how your Meta Tags should look after you add
the Keywords Tag.
<meta
name="keywords"
content="mailing lists, usa opportunity seekers, Canadian
opportunity seekers, peel & stick labels, mail-order, mail list, direct mail">
OTHER TIPS
1. Use plurals
Use plurals for as many
words as you can. For example if you were going to use
the word "pen", use the plural "pens".
This way if someone searches for the plural it will
still be found on your Meta Tag. However, if they only
search for the word pen, it will still be found on your
Meta Tags.
2. Repeating words
Most search engines give
a score based on the number of times it finds words
on your page or Meta Tag. They also may ban sites that
deliberately overuse and repeat words for the sole purpose
of getting better position. If you choose to repeat
words to help better your position, do it in a non spamming
way. For example: pens for sale, fine point pens, medium
pens, red pen, etc. Warning: Do not
use any word more than 6 times in your title and description.
You could be penalized!
3. Re-Submitting
As time goes by, your site
will either drop down in positioning, and on many sites
will even be deleted after a given period of time. To
keep your listings fresh, it is advised that you have
your site resubmitted every 4-6 weeks and submit as
many pages of your web site as you can.
Be sure to use Niagara
Promotions Submission Service to have your
web site submitted to over 50000 Search Engines, Directories,
Link Sites etc.
©
1998 Niagara Promotions
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